I love Bon Jovi - there I said it.
On June the 27th I'll be stood in the Diamond circle at Ashton Gate (Bristol City's football ground) for concert number 15. I've seen them all over the UK, shared a hotel bar with the band and the greatest moment of my life was meeting lead guitarist Richie Sambora.
And lets not talk about the tattoo...
Yesterday I received an email newsletter from Ashton Gate asking if I'd like to order Bristol City's away shirt for next season.
2 problems with this early doors.
1. I support Blackburn Rovers
2. I've never been to a Bristol City game, or could tell you where the ground is as yet (google map job on the day!)
Why, when graced with my details, have the marketing department at Ashton Gate not performed the simplest of tasks and popped me in a group called "concerts" Have the 11 season ticket holders received an email about Bon Jovi?
Targeting your data is one of the most important thing you can do in email marketing. It makes even the smallest database pack a powerful punch.
Stop moaning about the fact you've sent 10'000 emails and had no replies, send 1 email with content that the reader can relate to and see the difference. Spend some time segmenting your database before you write the killer email, you'll be suprised how much it effects what you write.
Keep the Faith
Darren "I love you Richie" Hepburn
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